The current Ranking

who is the champ??

Here are the top 10 best and most popular Japanese souvenir snacks from each region! Carefully selected from hundreds of treats based on sales, buzz, and more, these are the ultimate champions. Don’t miss out on the ever-changing rankings each month!

TOKYO

Up dated at September-2025

No.1
AUDREY GLACIA
This month's number one is Audrey's Gracia, celebrating its 10th anniversary! A true champion that has claimed the top spot in various ranking races! To mark its 10th anniversary, it was renewed in January 2025! The fluffy milk chocolate cream is coated with white chocolate and wrapped in a delicate, buttery-flavored, crispy langue de chat. The contrast between the sweet and tangy freeze-dried strawberries and the cream is simply exquisite.
This month’s number one spot goes to "Gracia," celebrating its 10th anniversary! The contrast between freeze-dried strawberries and cream, all wrapped in crispy langue de chat, creates a unique harmony of flavors you won’t find anywhere else. Its adorable bouquet-like appearance is also part of its charm!
Audrey's
No.2
Calbee MUGEN POTATO CHIPS
The legendary potato chip brand Calbee brings you thick-cut potato chips packed with flavor. The rich aroma of sesame oil and the savory taste of chicken make these chips so addictive that you won’t be able to stop at just one! Among chip enthusiasts, they’re highly praised for pairing perfectly with beer. Another popular flavor in the same series, anchovy garlic, is a hit among wine lovers too!
　　
The legendary potato chip brand Calbee brings you thick-cut potato chips packed with flavor. The rich aroma of sesame oil and the savory taste of chicken make these chips so addictive that you won’t be able to stop at just one! Among chip enthusiasts, they’re highly praised for pairing perfectly with beer.
Calbee's Mugen potato – Ranked No.2 in the Tokyo Sweets Rankings
Image for blog post featuring top rankings across categories
No.3
MORINAGA HI-CHEW
candies apple and cotton candy flavor
Ranked third this time is a Tokyo-exclusive flavor from Hi-Chew, the globally beloved candy known for its irresistible chewiness! Inspired by Japan’s summer festivals, this special edition features cotton candy and candied apple flavors. Close your eyes, and you can almost picture the lively festival scene!Since its launch in 1975, Hi-Chew has introduced over 160 regional flavors. Hunting for unique flavors during your travels might just turn into a fun little adventure!
A Tokyo-exclusive Hi-Chew flavor inspired by Japan’s summer festivals—cotton candy and candied apple! Since its launch in 1975, Hi-Chew has released over 160 regional flavors. Hunting for special flavors during your travels might just be a fun adventure!
Morinaga's HI-CHEW – Ranked No.3 in the Tokyo souvenir sweets Rankings
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Tokyo Adventure Box

＊Orders placed by October 15 will include the sweets from this Top 10 ranking. Orders placed on or after October 16 will feature the updated October ranking.

HOKKAIDO

Up dated at September-2025

No.1
Ishiya Shiroi Koibito
The champion of this month’s Hokkaido Bliss Box is none other than Shiroi Koibito! A legendary treat, it’s no exaggeration to call it the most famous souvenir sweet in all of Hokkaido. This masterpiece features buttery langue de chat cookies sandwiching a sweet and creamy layer of white chocolate.But it’s not just the flavor that makes it special—its design evokes the snowy landscapes of Hokkaido, with white chocolate reminiscent of fresh snow and packaging adorned with snowflake motifs. It’s the perfect embodiment of what a Hokkaido souvenir should be!
The champion of this month's Hokkaido Bliss Box is none other than Shiroi Koibito! A legendary treat, it's no exaggeration to call it the most famous souvenir sweet in all of Hokkaido. This exquisite delight features buttery langue de chat cookies sandwiching a sweet and creamy layer of white chocolate.
Ishiya's Shiroi Koibito – Ranked No.1 in the Hokkaido sourvenior sweets Rankings
No.2
Calbee Jaga Pokkuru
Since its release in 2003, Jagapokkuru has consistently reigned as one of the top-selling souvenir snacks in Hokkaido—a true hit product. Made with 100% Hokkaido-grown potatoes, this snack retains the natural shape of the potatoes while achieving a unique, satisfying crunch. It’s unlike any other potato chip you’ve ever tried. When it first hit the shelves, Jagapokkuru caused a frenzy, with long lines forming at stores and making it almost impossible to get your hands on a pack for some time. This "Jagapokkuru boom" solidified its status as a must-have treat for both locals and tourists alike.
Since its release in 2003, Jagapokkuru has consistently reigned as one of the top-selling souvenir snacks in Hokkaido—a true hit product. Made with 100% Hokkaido-grown potatoes, this snack retains the natural shape of the potatoes while achieving a unique, satisfying crunch. It’s unlike any other potato chip you’ve ever tried.
Calbee's Jyaga pokkuru – Ranked No.2 in the Hokkaido sourvenior sweets Rankings
No.3
Yuraku seika Shiroi Black Thunder
The famous chocolate bar "Black Thunder" has a Hokkaido limited edition, with annual sales reaching about 200 million bars! Since its launch in 2011, this hit product has exceeded a total of 100 million units sold. Enjoy the luxurious taste of rich Hokkaido milk blended into smooth white chocolate, combined with crunchy cocoa biscuits. It's truly a perfect match!
"Black Thunder," a representative Japanese chocolate snack, now comes in a Hokkaido limited flavor, with annual sales reaching about 200 million bars! Enjoy the luxurious taste of rich Hokkaido milk blended into smooth white chocolate, combined with crunchy cocoa biscuits. It's truly a perfect match!　
Yuraku Seika's Shiroi Black Thunder – Ranked No.3 in the Hokkaido sourvenior sweets Rankings

Hokkaido Bliss Box

＊Orders placed by October 15 will include the sweets from this Top 10 ranking. Orders placed on or after October 16 will feature the updated October ranking.