The current Ranking
who is the champ??
Here are the top 10 best and most popular Japanese souvenir snacks from each region! Carefully selected from hundreds of treats based on sales, buzz, and more, these are the ultimate champions. Don’t miss out on the ever-changing rankings each month!
TOKYO
Up dated at November-2025
No.1
AUDREY
GLACIA
This month's number one is Audrey's Gracia, celebrating its 10th anniversary! A true champion that has claimed the top spot in various ranking races! To mark its 10th anniversary, it was renewed in January 2025! The fluffy milk chocolate cream is coated with white chocolate and wrapped in a delicate, buttery-flavored, crispy langue de chat. The contrast between the sweet and tangy freeze-dried strawberries and the cream is simply exquisite.
This month’s number one spot goes to "Gracia," celebrating its 10th anniversary! The contrast between freeze-dried strawberries and cream, all wrapped in crispy langue de chat, creates a unique harmony of flavors you won’t find anywhere else. Its adorable bouquet-like appearance is also part of its charm!
No.2
Calbee
MUGEN POTATO CHIPS
The legendary potato chip brand Calbee brings you thick-cut potato chips packed with flavor. The rich aroma of sesame oil and the savory taste of chicken make these chips so addictive that you won’t be able to stop at just one! Among chip enthusiasts, they’re highly praised for pairing perfectly with beer. Another popular flavor in the same series, anchovy garlic, is a hit among wine lovers too!
The legendary potato chip brand Calbee brings you thick-cut potato chips packed with flavor. The rich aroma of sesame oil and the savory taste of chicken make these chips so addictive that you won’t be able to stop at just one! Among chip enthusiasts, they’re highly praised for pairing perfectly with beer.
No.3
cha-no-wa
Matcha Sakuroru Roll Cookies
An authentic roll cookie crafted for true matcha lovers.
A rich matcha cookie is baked, rolled, and generously layered with matcha-infused chocolate that fills your mouth with a deep, earthy flavor.
The bold bitterness of matcha and the sweetness of chocolate create a perfectly balanced harmony.
Because matcha is sensitive to light and can easily lose its color and flavor, each cookie is individually wrapped in a special film to preserve its authentic aroma and freshness.
A roll cookie made for matcha lovers.Crafted with premium, rich matcha, it brings together the gentle bitterness of green tea and the sweetness of chocolate — a true taste of Japan in every bite.Each cookie is carefully packaged to preserve the authentic matcha aroma and flavor.
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Tokyo Adventure Box
＊The monthly box rankings are a surprise—check the included Ranking Japan newsletter for all the details!
＊Orders close on the 15th of each month. For example, the deadline for December shipments is November 15, and orders placed after November 16 will be shipped in January.
HOKKAIDO
Up dated at November-2025
No.1
Ishiya
Shiroi Koibito
The champion of this month’s Hokkaido Bliss Box is none other than Shiroi Koibito! A legendary treat, it’s no exaggeration to call it the most famous souvenir sweet in all of Hokkaido. This masterpiece features buttery langue de chat cookies sandwiching a sweet and creamy layer of white chocolate.But it’s not just the flavor that makes it special—its design evokes the snowy landscapes of Hokkaido, with white chocolate reminiscent of fresh snow and packaging adorned with snowflake motifs. It’s the perfect embodiment of what a Hokkaido souvenir should be!
The champion of this month's Hokkaido Bliss Box is none other than Shiroi Koibito! A legendary treat, it's no exaggeration to call it the most famous souvenir sweet in all of Hokkaido. This exquisite delight features buttery langue de chat cookies sandwiching a sweet and creamy layer of white chocolate.
No.2
Calbee
Jaga Pokkuru
Since its release in 2003, Jagapokkuru has consistently reigned as one of the top-selling souvenir snacks in Hokkaido—a true hit product. Made with 100% Hokkaido-grown potatoes, this snack retains the natural shape of the potatoes while achieving a unique, satisfying crunch. It’s unlike any other potato chip you’ve ever tried.
When it first hit the shelves, Jagapokkuru caused a frenzy, with long lines forming at stores and making it almost impossible to get your hands on a pack for some time. This "Jagapokkuru boom" solidified its status as a must-have treat for both locals and tourists alike.
Since its release in 2003, Jagapokkuru has consistently reigned as one of the top-selling souvenir snacks in Hokkaido—a true hit product. Made with 100% Hokkaido-grown potatoes, this snack retains the natural shape of the potatoes while achieving a unique, satisfying crunch. It’s unlike any other potato chip you’ve ever tried.
No.3
Yuraku seika
Shiroi Black Thunder
The famous chocolate bar "Black Thunder" has a Hokkaido limited edition, with annual sales reaching about 200 million bars! Since its launch in 2011, this hit product has exceeded a total of 100 million units sold. Enjoy the luxurious taste of rich Hokkaido milk blended into smooth white chocolate, combined with crunchy cocoa biscuits. It's truly a perfect match!
"Black Thunder," a representative Japanese chocolate snack, now comes in a Hokkaido limited flavor, with annual sales reaching about 200 million bars! Enjoy the luxurious taste of rich Hokkaido milk blended into smooth white chocolate, combined with crunchy cocoa biscuits. It's truly a perfect match!
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Hokkaido Bliss Box
＊The monthly box rankings are a surprise—check the included Ranking Japan newsletter for all the details!
＊Orders close on the 15th of each month. For example, the deadline for December shipments is November 15, and orders placed after November 16 will be shipped in January.
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