Trending Japan: Top-Selling Japanese Sweets in Tokyo This Season
No1 Strawberry Daifuku with Fresh Cream (イチゴ大福)
No2 Shibuya Honey Toast(渋谷ハニートースト)
No3 Uji Matcha Parfait(宇治抹茶パフェ)
Tokyo is constantly at the center of innovation and taste, especially when it comes to Japanese sweet culture. Each season brings new flavors, textures, and trends that captivate both locals and tourists alike. Based on what’s currently Trending in Japan, here are the most popular sweets in Tokyo right now.
How We Chose the Ranking
This ranking is based on a combination of:
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Sales data from major department stores and specialty sweet shops in Tokyo
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Social media buzz, particularly on Instagram and TikTok (hashtags like #和菓子 and #TokyoSweets)
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Google Trends and search interest related to specific sweets over the past 3 months
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Reviews and mentions from local food bloggers and online forums
By combining sales figures with current social trends, we’ve built a list that reflects what’s truly Trending in Japan right now.
No.1 – Strawberry Daifuku with Fresh Cream
Topping the list this season is the ever-popular Strawberry Daifuku, now with a fresh twist. While this classic Japanese sweet has long been a winter favorite, Tokyo shops are now offering it year-round with light whipped cream inside the mochi. The combination of tart strawberry, soft mochi, and smooth cream creates a perfect balance that’s hard to resist. Long lines have formed at shops in Shinjuku and Ginza, with many people posting their first bites online. It's sweet, seasonal, and instantly photogenic—no wonder it's number one.
No.2 – Shibuya Honey Toast
A nostalgic Tokyo classic, Honey Toast—also known as "Shibuya Toast"—secures third place. This indulgent dessert features thick bread brushed with honey and butter, toasted until golden, then topped with ice cream and fruits. Its fluffy, comforting richness keeps it trending among both tourists and locals.
No.3 – Uji Matcha Parfait
Matcha never goes out of style, but this season’s star is the Uji Matcha Parfait, featuring high-grade green tea from Kyoto layered with mochi, sweet red bean paste, and seasonal fruit. Available in places like Omotesando and Marunouchi, this parfait has gained renewed attention thanks to its rich flavor and sophisticated presentation. It’s both a refreshing summer treat and a refined nod to traditional sweets, making it a well-deserved third place.
This season’s top Japanese sweets in Tokyo highlight the wonderful blend of tradition and creativity that makes Japanese desserts so unique. Whether you’re drawn to the delicate balance of fruit and cream in a daifuku, the bold fusion of dango and cheesecake, or the calming richness of matcha, there’s truly something for everyone.
In my opinion, what makes Japanese sweets so special—especially in a city like Tokyo—is their ability to evolve while staying deeply rooted in cultural expression. Exploring these trends isn't just about tasting what’s popular; it’s about experiencing the heart of Trending Japan through flavor, texture, and a bit of seasonal joy.
